Sony Alpha 7 IV Full-frame Mirrorless Camera
The Sony Alpha 7 IV is a remarkable full-frame mirrorless camera that excels in both still photography and videography. Boasting a 33MP Exmor R back-illuminated CMOS sensor, it delivers exceptional image quality even in challenging lighting conditions. The next-generation BIONZ XR image processing engine enhances speed and accuracy, making it eight times more powerful than its predecessor. Videographers will appreciate its capability to shoot up to 4K 60p 10-bit 4:2:2 video with full pixel readout and no pixel binning, ensuring sharp and vivid footage. The S-Cinetone color profile simplifies achieving beautiful color expression. Suitable for various operating temperatures, it’s a versatile and reliable choice for professionals.
